Bru coffee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9937
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SWOT Analysis of Bru coffee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bru

Parent Company

HUL

Category

Coffee

Sector

Food Products

Tagline/ Slogan

Bru se hoti hain khushiyaan shuru

USP

India’s largest coffee brand

STP

Segment

People looking to make coffee instantly

Target Group

All people in the upper and middle class

Positioning

Coffee that makes special moments of genuine warmth and happiness

SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1. Coffee as a category still nascent in many countries like India

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Health conscious people avoiding coffee

Competition

Competitors

1.Nescafe


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