SWOT Analysis of Windsor Premier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Foods and Beverages
Premium Scotch Whisky which is recognized by its unique taste and bottle shape
Liquor drinker who prefer premium whisky scotch
Middle aged business professionals and high society individuals
A premium drink that suits the status
1. Strong presence in the South Korean market 2. Distinct flavor and unique blended quality 3. Parent brand distribution network and supply chain network
4. Product quality and legacy make it a great product for the target group
1.Less innovation in recent years and limited presence 2. Limited brand loyalty due to presence of internationally acquainted scotch whisky brands
1.The global distribution network & the rich experience of operating since years should help the brand to expand in more countries 2. Premium whisky demand in developing as well as developed countries 3. Strong brand recall due to its rich heritage
1. Increase of competitors in the premium scotch segment category 2.There is a constant threat of dummy/fake brands in the market which are exploiting the brand name to increase their sales
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