Windsor Premier SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1018
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SWOT Analysis of Windsor Premier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Windsor Premier

Parent Company

Diageo

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Premium Scotch Whisky which is recognized by its unique taste and bottle shape

STP

Segment

Liquor drinker who prefer premium whisky scotch

Target Group

Middle aged business professionals and high society individuals

Positioning

A premium drink that suits the status

SWOT Analysis

Strengths

1. Strong presence in the South Korean market
2. Distinct flavor and unique blended quality
3. Parent brand distribution network and supply chain network

4. Product quality and legacy make it a great product for the target group

Weaknesses

1.Less innovation in recent years and limited presence
2. Limited brand loyalty due to presence of internationally acquainted scotch whisky brands

Opportunities

1.The global distribution network & the rich experience of operating since years should help the brand to expand in more countries
2. Premium whisky demand in developing as well as developed countries
3. Strong brand recall due to its rich heritage

Threats

1. Increase of competitors in the premium scotch segment category
2.There is a constant threat of dummy/fake brands in the market which are exploiting the brand name to increase their sales

Competition

Competitors

1.Chivas Regal
2. Nikka
3. Yamazaki


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