Justerini and Brooks SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1378

SWOT Analysis of Justerini and Brooks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Justerini and Brooks

Parent Company

Diageo plc




Foods and Beverages

Tagline/ Slogan

The ultimate party whisky. Start a party, anytime, anywhere


Justerini & Brooks is a specialist fine wine business selling exclusive wines to prestige merchants, restaurants, hotels



Premium individuals seeking a premium beverage

Target Group

Business executives, working professionals and rich individuals


Rare blended scotch whisky

SWOT Analysis


1. Mainly available for the export market and has different variants for different needs
2. They are carefully blended together to create a subtle, smooth and complex flavor
3. J&B is the No. 1 Scotch whisky in Europe and the No. 2 in the world with its delicate rounded and balanced flavor

4. Strong brand presence and advertising

5. Availability in Europe is good owing to parent brand


1. The brand hasn't established its superiority in the global market

2. Replica and fake imitations is a concern


1. Commercialized in a very few parts of the world. There is still a huge market untapped
2.Though due to some recessionary setback, it has a potential to be the No.1


1. Rise of competitors in the world market
2. Low brand recall in the young age drinkers
3. More stronger blended scotches in the market which individuals often prefer



1. Jack Daniels
2. Johnnie Walker


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