Justerini and Brooks SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1296
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SWOT Analysis of Justerini and Brooks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Justerini and Brooks

Parent Company

Diageo plc

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

The ultimate party whisky. Start a party, anytime, anywhere

USP

Justerini & Brooks is a specialist fine wine business selling exclusive wines to prestige merchants, restaurants, hotels

STP

Segment

Premium individuals seeking a premium beverage

Target Group

Business executives, working professionals and rich individuals

Positioning

Rare blended scotch whisky

SWOT Analysis

Strengths

1. Mainly available for the export market and has different variants for different needs
2. They are carefully blended together to create a subtle, smooth and complex flavor
3. J&B is the No. 1 Scotch whisky in Europe and the No. 2 in the world with its delicate rounded and balanced flavor

4. Strong brand presence and advertising

5. Availability in Europe is good owing to parent brand

Weaknesses

1. The brand hasn't established its superiority in the global market

2. Replica and fake imitations is a concern

Opportunities

1. Commercialized in a very few parts of the world. There is still a huge market untapped
2.Though due to some recessionary setback, it has a potential to be the No.1

Threats

1. Rise of competitors in the world market
2. Low brand recall in the young age drinkers
3. More stronger blended scotches in the market which individuals often prefer

Competition

Competitors

1. Jack Daniels
2. Johnnie Walker
3.Ballantines



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