Dabur Honey SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6339
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SWOT Analysis of Dabur Honey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Honey

Parent Company

Dabur

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Maar Dhakka; Drop Sugar, Switch to Dabur honey; Guaranteed Pure

USP

Healthy honey which provides energy and taste

STP

Segment

People seeking sweet honey as a food ingredient

Target Group

All age groups Lower, middle class people

Positioning

Replacement for sugar

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Food products have a limited shelf life

2.Not good for diabetic patients

Opportunities

1.Leverage successful brand Dabur

2.Advertise more  3.Buy out competition

Threats

1. People preferring local made honey

Competition

Competitors

1.Baidhyanath

2.Zandu

3.Local honey manufacturers


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