Kissan Squash SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3759
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SWOT Analysis of Kissan Squash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kissan Squash

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Sachche phalon ki praapti

USP

Easy to make just by mixing water

STP

Segment

People looking for refreshment

Target Group

Children lower and middle class

Positioning

Deliciously wholesome products for kids to grow up

SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Limited flavors

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Threat from aerated drinks and soft drinks

Competition

Competitors

1.Minute Maid

2.Rasna



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