Lipton Tea SWOT Analysis, USP & Competitors

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SWOT Analysis of Lipton Tea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lipton Tea

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Tea can do that; Lipton. We can do that; 100% Natural and 100% Real Tea; Lipton's gets into more hot water than anything

USP

Lipton is the No.1 tea band in the world

STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

Healthy tea brand

SWOT Analysis

Strengths

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands

2.Preference for people having coffee or other beverages

Competition

Competitors

1.Society Tea

2.Tetley Tea


The table above concludes the Lipton Tea SWOT analysis along with its marketing strategy and brand parameters.

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