Kwality Walls SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11037
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SWOT Analysis of Kwality Walls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kwality Walls

Parent Company

HUL

Category

Food Product

Sector

Food Products

Tagline/ Slogan

A treat for every occasion

USP

Lots of varieties like Cornetto, Feast

STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

An ice-cream to celebrate happy moments in life

SWOT Analysis

Strengths

1. Strong brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1. Food products have a limited shelf life

Opportunities

1.Better and newer flavors

Threats

1.Threat from existing ice-cream brands

2.Local Kulfis

Competition

Competitors

1.Amul Ice Cream

2.Baskin Robbins


The table above concludes the Kwality Walls SWOT analysis along with its marketing strategy and brand parameters.

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