Kwality Walls SWOT Analysis
Kwality Walls is one of the leading brands in the food & beverages sector. Kwality Walls SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kwality Walls:
Quick Glance:
Kwality Walls Strengths
- Strong brand name
- Excellent advertising and visibility
- Good product distribution and availability
- Lots of flavors and varieties available
Above are the strengths in the SWOT Analysis of Kwality Walls. The strengths of Kwality Walls looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kwality Walls Weaknesses
- Food products have a limited shelf life
These were the weaknesses in the Kwality Walls SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Kwality Walls Opportunities
- Better and newer flavors
Above we covered the opportunities in Kwality Walls SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kwality Walls Threats
- Threat from existing ice-cream brands
- Local Kulfis
The threats in the SWOT Analysis of Kwality Walls are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kwality Walls SWOT analysis.
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About Kwality Walls
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kwality Walls Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Food Product |
| Sector | |
| Tagline/ Slogan |
A treat for every occasion |
| USP |
Lots of varieties like Cornetto, Feast |
| Kwality Walls STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
An ice-cream to celebrate happy moments in life |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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