Sunfeast Milky Magic SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3626
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SWOT Analysis of Sunfeast Milky Magic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Milky Magic

Parent Company

ITC

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Spread the smile

USP

These biscuits strike the right balance of milk and wheat which helps in an all round development and nurturing of the child.

STP

Segment

Children segment

Target Group

Young growing children

Positioning

It has perfect balance of energy that aids physical strength and mental ability

SWOT Analysis

Strengths

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Celebrity brand ambassador

Weaknesses

1. Many competitors in this segment

2.Nothing unique

Opportunities

1. Tie-up with schools as a part of meals

2. untapped rural market

Threats

1. Similar biscuit categories

Competition

Competitors

1.Parle G

2.Britannia Tiger


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