Dabur Hajmola SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4011
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SWOT Analysis of Dabur Hajmola with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hajmola

Parent Company

Dabur

Category

Food Products

Sector

Food Products

Tagline/ Slogan

Hajmola ka chatkara, kar khaana complete

USP

Stimulates digestive system

STP

Segment

For people looking for after meal digestion

Target Group

All age groups Lower, middle class people

Positioning

Ayurvedic digestive medicine

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Reducing brand presence in urban areas

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1.Threat from other confectionary products, toffees, local churan

Competition

Competitors

1.Eno

2.Aftermint


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