Sunfeast Marie Light SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4944
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SWOT Analysis of Sunfeast Marie Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Marie Light

Parent Company

ITC

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Light Khaao Light Raho; Spread the smile

USP

Ideal teatime biscuit is made from the finest quality wheat high in fiber and keeps one light and healthy through the day

STP

Segment

Taste and Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

Ideal tea time biscuit

SWOT Analysis

Strengths

1. Low cost 2.Good advertising and visibility 3.Good product quality and packaging 4.Celebrity brand ambassador

Weaknesses

1. Many competitors in this segment 2.Nothing unique

Opportunities

1. Tie-up with corporates/hotel chains

Threats

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

Competition

Competitors

1. Parle G

2.Priya Gold



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