Sunfeast Dark Fantasy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7563
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SWOT Analysis of Sunfeast Dark Fantasy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Dark Fantasy

Parent Company

ITC

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Escape into one dark fantasy; Spread the smile

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

STP

Segment

Quality conscious children and adults

Target Group

Youth from middle and upper class people

Positioning

It’s a luxurious mix of aromatic cocoa and vanilla.

SWOT Analysis

Strengths

1. Low cost

2.Good advertising and visibility

3.Good product quality and packaging

Weaknesses

1. Limited target audience i.e. people who prefer chocolate

Opportunities

1. Tie-up with corporates/hotel chains

Threats

1. Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Competition

Competitors

1.Parle Hide & Seek

2.Cadbury

3.Britannia Bourbon



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