Sunfeast Yippee Noodles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 14383
Advertisements

SWOT Analysis of Sunfeast Yippee Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Yippee Noodles

Parent Company

ITC

Category

Food Products

Sector

Food Products

Tagline/ Slogan

The better noodles; Spread the smile

USP

Instant noodles with different tastes

STP

Segment

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class

Positioning

Sunfeast Yippee noodles do not lump even 30 minutes after cooking

SWOT Analysis

Strengths

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Weaknesses

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Opportunities

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Threats

1.Price wars with other noodle brands

Competition

Competitors

1.Maggi



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.