Sunfeast Yippee Noodles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17011
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SWOT Analysis of Sunfeast Yippee Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunfeast Yippee Noodles

Parent Company

ITC

Category

Food Products

Sector

Food Products

Tagline/ Slogan

The better noodles; Spread the smile

USP

Instant noodles with different tastes

STP

Segment

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class

Positioning

Sunfeast Yippee noodles do not lump even 30 minutes after cooking

SWOT Analysis

Strengths

1.Good advertising and visibility

2.Good product distribution and availability

3.Lots of flavors and varieties available

Weaknesses

1.Media generated news about health issues

2.Brand loyalty of Maggi is tremendous

Opportunities

1.Untapped rural markets

2.DINKS, single professionals

3.Newer tastes

Threats

1.Price wars with other noodle brands

Competition

Competitors

1.Maggi


The table above concludes the Sunfeast Yippee Noodles SWOT analysis along with its marketing strategy and brand parameters.

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