Bingo Mad Angles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5118
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SWOT Analysis of Bingo Mad Angles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bingo Mad Angles

Parent Company

ITC

Category

Wafers

Sector

Food Products

Tagline/ Slogan

Har angle se mmm

USP

Triangle shaped multi flavored snack

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income

Positioning

Flavored triangle snack

SWOT Analysis

Strengths

1.Unique and popular branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Weaknesses

1.Health conscious people do not prefer such snacks
2. Limited penetration in rural markets

Opportunities

1.Leverage successful brand ITC

2.Advertise more through online and offline media

3.Buy out local competition

4.More variety of flavors will help brand grow

Threats

1.Threat from local substitute snacks

2.Boycott by health conscious people

Competition

Competitors

1.Lays

2.Kurkure

3.Desi Beats

4.Parle Wafers

5.Local Wafers and snacks


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