Bingo Tedhe Medhe SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3808
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SWOT Analysis of Bingo Tedhe Medhe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bingo Tedhe Medhe

Parent Company

ITC

Category

Wafers

Sector

Food Products

Tagline/ Slogan

A twist in every stick

USP

Spicy snack

STP

Segment

People who want to have between meal snacks

Target Group

Youth of Lower, middle income.

Positioning

People going beyond the normal to celebrate life

SWOT Analysis

Strengths

1.Excellent branding and advertising on TVCs and print ads

2.Excellent distribution and availability

3.Great variety of flavors gives customers options
4. Reasonable pricing ensures spontaneous purchase
5. Strong backing of ITC Limited brand name

Weaknesses

1.Health conscious people avoid High fat and cholesterol in potato wafers
2.Comparitively late entrant in the market

Opportunities

1.Leverage successful brand ITC

2.Advertise more to enhance brand visibility

3.Tie-ups with hotels, restaurants, food chains etc

Threats

1.Threat from local substitute snacks

2.Reduced usage by health conscious people

Competition

Competitors

1.Kurkure


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