Mint-O SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2797
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SWOT Analysis of Mint-O with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mint-O Fresh

Parent Company

ITC

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Laila ko karna ho impress to majnu ne khaai Mint-O fresh;

USP

Active mint deposited candy

STP

Segment

People looking to have a sweet after mint

Target Group

Youth of Lower, middle income

Positioning

For the cool youth

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.Not too popular in urban areas

Opportunities

1.Leverage successful brand ITC

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from local candies

2.Threat from chocolates

Competition

Competitors

1.Mentos

2.TicTac

3.Polo


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