Mint-O SWOT Analysis
Mint-O is one of the leading brands in the food & beverages sector. Mint-O SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mint-O:
Quick Glance:
Mint-O Strengths
- Excellent branding and advertising
- Excellent distribution and availability
Above are the strengths in the SWOT Analysis of Mint-O. The strengths of Mint-O looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mint-O Weaknesses
- Not too popular in urban areas
These were the weaknesses in the Mint-O SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mint-O Opportunities
- Leverage successful brand ITC
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Mint-O SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mint-O Threats
- Threat from local candies
- Threat from chocolates
The threats in the SWOT Analysis of Mint-O are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Mint-O SWOT analysis.
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About Mint-O
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mint-O Fresh | |
| Parent Company |
ITC |
|---|---|
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Laila ko karna ho impress to majnu ne khaai Mint-O fresh; |
| USP |
Active mint deposited candy |
| Mint-O STP | |
| Segmentation |
People looking to have a sweet after mint |
| Target Market |
Youth of Lower, middle income |
| Positioning |
For the cool youth |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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