Pepsi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2928
Advertisements

SWOT Analysis of Pepsi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pepsi

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Youngistan; Change the Game;

USP

The single largest selling soft drink brand

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

An iconic youth brand

SWOT Analysis

Strengths

1. One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

Weaknesses

1.Aerated drinks not popular with health conscious people

2.Long term ill effect of health

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from Coca cola

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Coca Cola

2.Thumsup



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.