Pepsi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3677
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SWOT Analysis of Pepsi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pepsi

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Youngistan; Change the Game;

USP

The single largest selling soft drink brand

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

An iconic youth brand

SWOT Analysis

Strengths

1. One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

Weaknesses

1.Aerated drinks not popular with health conscious people

2.Long term ill effect of health

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from Coca cola

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Coca Cola

2.Thumsup


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