Nimbooz SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4728
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SWOT Analysis of Nimbooz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nimbooz

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Ekdum Asli Indian

USP

Non aerated lemon drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Lemon based freshness drink

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

Weaknesses

1.People prefer homemade lemon drinks

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Limca



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