Anheuser-Busch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9013

SWOT Analysis of Anheuser-Busch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

King of Beers


It is one of the highest selling breweries in the United States.



Beverages for all segments

Target Group

Its product portfolio contains drinks that cater to the needs of all types of beer drinkers


The market leader in terms of volumes of bottles sold annually.

Product Portfolio


1. Budweiser

2. Bud Light

3. Michelob ULTRA

4. Busch

5. Bacardi

6. Tilt

7. Beck’s

SWOT Analysis


1. Core competencies in marketing, distribution, production, and procurement.
2. An acknowledged leader as it is one of the biggest globally

3. Outstanding image and reputation.
4. Economies of scales – cost advantage due to volume of production (90+ billion barrel).

5. Advertising know-how – lots of memorable campaigns.

6. Product innovativeness.

7. Lower overall unit cost relative to competitors.

8. Cultural diversification due to its wide international presence and partnerships.

9. Excellent manufacturing facilities established worldwide.

10. Strong tradition in quality and service.


1. Heavily leveraged.
2. Restrictive with regards to distributors.
3. Conflict among top management and union officials being a global entity is a concern


1.  Expansion into new markets and segments

2.  Expand product line – for new areas and to accommodate changes in taste and preference.
3. Ability to transfer skill to new business units domestically and internationally.

4. Integration forwards and backward.

5. Ability to grow rapidly because of expansion into new markets.

6. Falling trade and ownership regulations in foreign countries.


1. Tax regulations on the beer industry.
2. Declining segments within the domestic market.
3. Slowed industry growth rate.

4. Legal issues dealing with underage drinking – retailer’s license may be revoked or suspended.

5. High quality import beers with lower prices.

6. Changing buyer taste and preference.

7. Consumer health concern (switching to non-alcoholic beverages).



2.Molson Coors
3.Heineken International


5. UB Group


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