Nescafe SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 10935
Advertisements

SWOT Analysis of Nescafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nescafe

Parent Company

Nestle

Category

Beverages

Sector

Food Products

Tagline/ Slogan

One Nescafe many coffees ;Good Food Good Life

USP

100% pure instant coffee

STP

Segment

People looking to make coffee instantly

Target Group

All people in the upper and middle class

Positioning

100% pure coffee made from finest coffee beans

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

Weaknesses

1.Health conscious people avoid coffee as it Contains caffeine

Opportunities

1. Tie-ups with corporates

2.Cheaper packets for rural areas

Threats

1.Health conscious people avoiding coffee

Competition

Competitors

1.Coffee flavored drinks


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.