Everyday Dairy Whitener SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2512
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SWOT Analysis of Everyday Dairy Whitener with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everyday Dairy Whitener

Parent Company

Nestle

Category

Food product

Sector

Food Products

Tagline/ Slogan

Tum mei hai kuch khaas ;Good Food Good Life

USP

White sweet milk powder

STP

Segment

People seeking artificial powdered milk

Target Group

Middle and old aged people in middle and upper class

Positioning

Replacement of milk

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Innovative and unique product

Weaknesses

1. Not good for diabetic patients

2.Food products have a limited shelf life

Opportunities

1.Tieups with corporate/hotels

2.Different flavors

Threats

1.Threat from pure milk

2.Substitute milk sweeteners

3.Local sweet dish makers

Competition

Competitors

1. Amulya dairy whitener


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