Nestle Milkmaid SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6108
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SWOT Analysis of Nestle Milkmaid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MilkMaid

Parent Company

Nestle

Category

Food product

Sector

Food Products

Tagline/ Slogan

Doodh badla mood badla ;Good Food Good Life

USP

Condensed milk sweet dish ingredient

STP

Segment

Homemakers who prepare sweet dishes

Target Group

All People especially housewives between 25-50 middle and upper class

Positioning

Sweetened milk for making sweets

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4. Recipes help in brand promotion

Weaknesses

1. Not good for diabetic patients

2.Food products have a limited shelf life

Opportunities

1.Low sugar version

Threats

1.Threat from pure milk

2.Substitute milk sweeteners

Competition

Competitors

1.Amul Mithaimate


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