Nestle Milkybar SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5259
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SWOT Analysis of Nestle Milkybar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Milkybar

Parent Company

Nestle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Milky Bar give me the power; Dum hai to bahar nikal ;Good Food Good Life

USP

Milk Chocolate

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Power of milk for champions

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Very sweet, not good for diabetic

2.Food products have a limited shelf life

Opportunities

1.More advertising and promotion
2. Reaching out to a wider global audience

Threats

1.Threat from other chocolate brands

2.Threat  from other sweet dishes

Competition

Competitors

1.Cadbury

2.Amul White

3.Imported White Chocolates


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