Onjus SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3001
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SWOT Analysis of Onjus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Onjus

Parent Company

Tunip Agro Ltd

Category

Beverage

Sector

Food Products

Tagline/ Slogan

More taste more passion

USP

Fruit flavored health drink

STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Most popular and affordable juice

SWOT Analysis

Strengths

1.Excellent branding

2.Good distribution and availability in certain market segments

Weaknesses

1.Slightly higher priced

2.Need to expand market

3.Low product advertising

Opportunities

1.Advertise more

2.Adventure into rural markets

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Dabur Real

2.Minute Maid

3.Delmonte Juice

4.Tropicana


The table above concludes the Onjus SWOT analysis along with its marketing strategy and brand parameters.

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