Carlton Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2517
Advertisements

SWOT Analysis of Carlton Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carlton Lager

Parent Company

Carlton and United Breweries/ SABMiller

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Stay a little longer

USP

Traditional, full-strength lager beer with less alcohol content

STP

Segment

Beer drinking individuals across all age groups

Target Group

Working class people, party/pub/nightclub goers both male and female upper middle class

Positioning

Soft, mild beer with a particular taste and aroma

SWOT Analysis

Strengths

1. Carlton is a traditional, full-strength lager that is crisp on the mid-palate with a good malt character

2. It is one of the Australia's most popular selling tap beers

3. It Gained significant market share by a very successful viral campaign

4. Good brand recall and marketing

Weaknesses

1. Brand has yet to establish its leadership specially in the emerging economies

2. Highly competitive segment means market share is limited

Opportunities

1. Australia’s economic growth is ahead of Europe average which culminates to high disposable income and spendings

2. Exponential growth in off trade in alcohol servings

3. Consolidation in convenience sector i.e. supermarkets, stores etc

4. Growing in home consumption and growing market for spirit and wine

Threats

1. Decline in beer because of consumer focus on wellbeing (healthy product)

2. Media attention on responsible drinking

3. Imported brands and aging drinkers

4. Strict drinking laws and govt policies

Competition

Competitors

1. Foster
2. Hightail Ale
3. Imperial Stout


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Carlton Lager. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: