Sterling Vineyards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1809

SWOT Analysis of Sterling Vineyards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sterling Vineyards

Parent Company





Foods and Beverages

Tagline/ Slogan

For wine lovers with impeccable taste


The actual vineyard and the gondola ride at the manufacturing unit



Individuals who love to drink wine across all age groups

Target Group

Males and females who love to taste a premium wine, tourists who visit the vineries


The ‘best of the best’ grape wine

SWOT Analysis


1. Got international recognition when the wine got top prize at an international event
2. Popular tourist destination owing to its strong legacy
3. Sterling has a variety of wines with an emphasis on those grapes found in either the Bordeaux or Burgundy regions of France. There are also several levels of wines based on price range and quality

4. Produce over 400,000 packs per annum

5. Strong parent brand means the brand has good distribution channel and availability


1. Brand has yet to establish itself as a global brand name compared to few top of the mind brands
2. Not readily available, available at very few places


1. Premium liquor consumption is on the rise
2. Disposable income  for premium products has risen significantly over the years


1. Many international premium wine brands with equally good quality but at a low price are available in the market
2. Low supply chain and distribution penetration is forcing the potential customers to move on to the competitive brands



1. Campo Viejo
2. Jacobs Creek
3. Hennessy Cognac


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