Henry Weinhards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 713
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SWOT Analysis of Henry Weinhards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henry Weinhards

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Good beer made easy; The west’s first premium beer.

USP

Henry Weinhard's Private Reserve and Blitz-Weinhard are brands of beer first brewed in 1856

STP

Segment

Across all liquor drinking age group

Target Group

Urban male and females with moderate disposable income

Positioning

Great beer with a strong legacy

SWOT Analysis

Strengths

1. A unique and noteworthy advertising campaign in the late 1970s and 1980s to position its brand
2. World beer cup Gold award winner
3. Its brewed with 100% cascade hops specially grown in Oregon

4. Strong legacy and excellent quality

5. Being a part of a strong parent brand, means good distribution network

Weaknesses

1. Like many businesses in the United States at the time, the Blitz-Weinhard brewery succumbed to purchase and resale by a number of companies in the late 20th century
2. The brand despite being high quality has limited brand recall and market share

Opportunities

1. Under the umbrella of parent brand there is a vast market to tap for such a celebrated beer at international level
2. Expansion has been made easy for liquor product with new international trade laws
3. Young liquor consumers who constitutes the most to the industry do prefer beer over all liquor products

4. Brand extension benefits

Threats

1. Presence of international established brands in the market
2. Laws and regulations of government
3. Slack in manufacturing and consumption due to global slowdown and inflation

Competition

Competitors

1. Budweiser
2. Victory Prima Pils
3. Heineken



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