Special Brew SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 610
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SWOT Analysis of Special Brew with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Special Brew

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

stronger lager with cognac flavors among its tasting notes

STP

Segment

Consumers who too live by the three ideologies of respect, quality and enjoyment.

Target Group

Successful middle class men.

Positioning

Affordable, Sophisticated and Enjoyable good-time beer,soft smell of barley and hops seems somehow, to have that ‘premium’ quality

SWOT Analysis

Strengths

1. Strong customer and brand loyalty
2. Unique packaging that customer could recall
3. Very Differentiated brand. Brands in over 20 countries.
4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.

5. Global presence of the brand

Weaknesses

1. Ageing brand. Less innovation in the recent years is a concern
2. Brand awareness is lesser in emerging economies where there is a huge market

Opportunities

1. Low calorie beer. Society is pushing for “healthy” beers.
2. Spending power for such premium products amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

Competition

Competitors

1.Budweiser

2.Kingfisher Ultra

3.Corona



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