Cardinal Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 663
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SWOT Analysis of Cardinal Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cardinal Lager

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Carefully selected ingredients and two centuries of brewing know-how are behind the quality and the agreeable fresh taste of this classic lager beer

STP

Segment

Business / Working youth professionals

Target Group

Middle aged men/Mid income group

Positioning

Light Hoppy beer with a simple taste

SWOT Analysis

Strengths

1. Global presence of the mother brand
2. Good crisp mouths feel with a nice stoutness that is traditionally not in a pils.
3. Has made acquisitions with national breweries

4. Good availability and distribution of the brand

Weaknesses

1. Less innovation in the recent years.
2. Penetration in the market globally is low compared to market leaders

Opportunities

1. Asia- Beer-drinking population increasing dramatically
2. Spending power for such premium products amongst the consumer is increasing

3. More advertising and brand visibility

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

Competition

Competitors

1.Budweiser

2.Kingfisher Ultra

3.Corona

4. Heineken



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