SWOT Analysis of Lubzer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Foods and Beverages
Creamy medium body with rich carbonation. Aftertaste is medium long and holds decent bitterness
Premium Business class customers
Middle aged men/Mid income group
Refreshing taste with definable hoppiness but not too bitterly overbearing
1. Pours light golden with a large white kind of airy head. Rather slow dissipation leaves little lacings 2. Good crisp mouths feel with a nice stoutness that is traditionally not in a pils. 3. Global presence of the mother brand 4. Has made acquisitions with national breweries.
1. Brand recall and availability is lesser than global leaders 2. Penetration in the market is low no easy availability
1. Asia- Beer-drinking population increasing dramatically 2. Spending power for such premium products amongst the consumer is increasing
1. Comparatively low prices of competitors 2. Stricter laws for Drunk-driving cases.
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