Lubzer SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 758
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SWOT Analysis of Lubzer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lubzer

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Creamy medium body with rich carbonation. Aftertaste is medium long and holds decent bitterness

STP

Segment

Premium Business class customers

Target Group

Middle aged men/Mid income group

Positioning

Refreshing taste with definable hoppiness but not too bitterly overbearing

SWOT Analysis

Strengths

1. Pours light golden with a large white kind of airy head. Rather slow dissipation leaves little lacings
2. Good crisp mouths feel with a nice stoutness that is traditionally not in a pils.
3. Global presence of the mother brand
4. Has made acquisitions with national breweries.

Weaknesses

1. Brand recall and availability is lesser than global leaders
2. Penetration in the market is low no easy availability

Opportunities

1. Asia- Beer-drinking population increasing dramatically
2. Spending power for such premium products amongst the consumer is increasing

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

Competition

Competitors

1.Budweiser

2.Kingfisher Ultra

3.Corona

4. Heineken



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