Holsten Pilsener SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 722
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SWOT Analysis of Holsten Pilsener with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holsten Pilsener

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Dedicated to good taste

USP

Distinctive, refreshing flavour and unique taste make HolstenPils stand out from the crowd

STP

Segment

Leisure target segment

Target Group

Light drinkers / middle aged upper middle class men

Positioning

Light Beer with a refreshing taste

SWOT Analysis

Strengths

1. Great quality tasting lager made using only the finest quality, pure natural ingredients - hops, barley malt and spring water
2. Unique packaging that customer could recall
3. Very Differentiated brand. Brands in over 80 countries.
4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.

5. Global presence of the mother brand

Weaknesses

1. Brand recall and market share lesser than leaders
2. Penetration in the market is low no easy availability in growing economies

Opportunities

1. Low calorie beer. Society is pushing for “healthy” beers
2. Spending power for such premium products amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

Competition

Competitors

1.Budweiser

2.Kingfisher Ultra

3.Corona

4. Heineken



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