Tuborg SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2216
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SWOT Analysis of Tuborg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tuborg

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

The fun starts here; Open for More

USP

Tuborg Green supports musical and cultural events in many countries and is the main sponsor of such events

STP

Segment

Beer for light drink lovers

Target Group

Upper middle class urban individuals

Positioning

Beer for every event / Beer to have at many occasions

SWOT Analysis

Strengths

1. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.
2. Green and Brown variants create a huge potential and recall
3. Global presence of the mother brand

4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries

5. Truly a cosmopolitan brand and present in more than 70 countries around the world

Weaknesses

1. Despite excellent quality, the brand awareness is slightly lesser compared to leaders
2. Penetration in the market is low no easy availability

Opportunities

1. Low calorie beer. Society is pushing for “healthy” beers
2. Spending power for such premium products amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases

3. More branding and advertising by competing brands

Competition

Competitors

1. Heineken

2.Budweiser

3.Kingfisher Ultra

4.Corona



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