Carlsberg SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7536
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SWOT Analysis of Carlsberg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carlsberg

Parent Company

Carlsberg Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

That calls for a Carlsberg;Worth waiting for

USP

One of the world’s leading brands with a rich experience of over 100 years

STP

Segment

Sports loving youth

Target Group

Party beverage for young working professionals

Positioning

Affordable, Sophisticated and Enjoyable good-time beverages,

SWOT Analysis

Strengths

1. Strong customer and brand loyalty
2. Unique packaging that customer could recall
3. Very Differentiated brand. Brands in over 140 countries.
4. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.

5. Global presence of the brand

6. Excellent advertising and branding through sponsorships of popular events and sports teams also

Weaknesses

1. Less innovation in the recent years might become a concern
2. Penetration in the market is low especially in the emerging economies

Opportunities


1. Spending power for such premium products amongst the consumer is increasing

2. Products can be positioned for growing population with high disposable income

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases

3. Misuse of brand name can be a threat

Competition

Competitors

1.Budweiser

2.Corona

3. Heineken International



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