Maggi Noodles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 13093
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SWOT Analysis of Maggi Noodles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maggi Noodles

Parent Company

Nestle

Category

Food product

Sector

Food Products

Tagline/ Slogan

Taste bhi health bhi ;Good Food Good Life; Me n Meri Maggi

USP

Can be cooked and prepared in 2 minutes

STP

Segment

People looking for a healthy snack when hungry

Target Group

Young people and children from upper and middle class

Positioning

Tasty  and healthy snack which can be prepared in 2 minutes

SWOT Analysis

Strengths

1. Market leader in noodles category with high brand loyalty

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Lots of flavors and varieties available

5. Strong parent brand of Nestle

6. Excellent advertising and product reach

Weaknesses

1.Media generated news about health issues 

2. Alleged presence of lead in its product hurt its brand image

Opportunities

1.Untapped rural markets

2. DINKS, single professionals

3.Newer tastes

Threats

1.Price wars with other noodle brands

Competition

Competitors

1. Nissin Top Ramen

2. Foodles

3. Private brands like Tasty Treat



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