Bluetongue Brewery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1203
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SWOT Analysis of Bluetongue Brewery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bluetongue Brewery

Parent Company

SABMiller

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

One more serve

USP

Peculiar styling and advertisements

STP

Segment

Youngsters, party/pub goers both men and women

Target Group

Upper middle and upper class individuals

Positioning

A beer with a mild taste

SWOT Analysis

Strengths

1. Better reach to the end customer
2. Taste that appeal to most of the consumers more importantly women which are largely untapped in liquor industry

3. Innovative product and high quality offering

4. Strong presence of parent company ensure good distribution and availability
5. It has a capacity of 100 million litres per annum

Weaknesses

1. High competition due to competitive pricing of the competitors and established players
2.Not as readily available as most of the other beers in pubs, discotheques etc.

Opportunities

1. Increase in demand of spirit and wine
2. Potential RTD market

3. Tapping potential inemerging companies

Threats

1. Lesser consumer spending
2. Government regulations in  taxes
3.Dominant players in the market

Competition

Competitors

1.Knapstein Reserve Lager
2. St Peters Cinnamon Girl
3.Coopers



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