Canada Dry SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2682
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SWOT Analysis of Canada Dry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Canada Dry

Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Real Ginger Real taste, something good everyday; Just north of everyday

USP

Ginger ale but with the dry taste

STP

Segment

From children to young, adults  to all who prefer drinking  soft drinks

Target Group

Urban middle and upper middle class individuals

Positioning

Northeastern and outdoors roots

SWOT Analysis

Strengths

1. It’s cool and uplifting taste
2. Canada Dry’s popularity as a mixer

3. Good advertising and marketing through TVCs and ads

4. Strong backing of parent company

Weaknesses

1.The brand has unable to establish itself as a global brand
2. A large number of brands under the same name has tend to dilute the brand equity

Opportunities

1. The limited availability products which are successful can be launched into the new markets
2. In addition to existing brands some more Local-specific brands can be launched in the new markets

3. Focused advertising for increasing brand recall

Threats

1. Globally established well reputed soft drinks brands give a strong competition
2. Young consumers prefer mild beer over ginger ale

3. Changing global policies and customer preferences

Competition

Competitors

1. Canfields
2.Vernors
3. Seagram’s


The table above concludes the Canada Dry SWOT analysis along with its marketing strategy and brand parameters.

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