Strongbow SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2478
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SWOT Analysis of Strongbow with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Strongbow

Parent Company

SABMiller

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

A taste that hits a little dipper; Bowtime hard earned

USP

World’s leading Cider

STP

Segment

Beverages segment

Target Group

Middle class and upper middle class social classes

Positioning

A cider with a dry taste

SWOT Analysis

Strengths

1. Largest selling cider in Australia and second largest selling cider n US and a strong market worldwide
2. Growing popularity all over the world
3. High awareness through advertising

4. Strong backing of the parent company

Weaknesses

1. Discontinued brand extensions due to low popularity and sales
2.Brand recall and awareness is lesser than market leaders

Opportunities

1. Asian markets and south American markets are still untapped
2. Low alcohol content drinks with a sweeter taste do appeal women
3.New brand extension to diversify like the one they recently launched Strongbow Pear

Threats

1. Cider market is not increasing as compared to lager market
2. It’s hard to make a transition of consumer from their loyal brand
3. Recession and policy paralysis in most of the countries are the biggest hindrance to expand

Competition

Competitors

1. Mercury Artisan
2.Bulmers



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