Velkopopovický Kozel SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 758
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SWOT Analysis of Velkopopovický Kozel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Velkopopovický Kozel

Parent Company

SABMiller

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Život je hořký: Bohudík (Life is bitter: Thankfully)

USP

The overpowering aroma of the beer

STP

Segment

Young professionals both males and women

Target Group

Upper middle class individuals

Positioning

The best Czech beer in the world

SWOT Analysis

Strengths

1. It has won a lot of different awards at international beer events
2. The most sold Czech beer in the world
3. A popular brewery tour which has helped to create awareness and trust in the brand

4. Strong parent company means good distribution and availability

Weaknesses

1. Presence mostly in European countries
2.Changes in the owners have had issues on the distribution over the years

Opportunities

1. It has got enough awareness due to the various international beer competitions
2. Fancy label and unique taste makes it a quick drink to get a following

3. More global penetration and visibility

Threats

1. Many established beer brands have a presence in the countries where it is present, with a better sales and distribution network
2. Slowdown in economies of European Countries have halted the expansion plans and the lowered the disposable income of the consumers

Competition

Competitors

1. Pilsner Urquell
2.Gambrinus
3.Radegast



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