KitKat SWOT Analysis
KitKat is one of the leading brands in the food & beverages sector. KitKat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KitKat:
Quick Glance:
KitKat Strengths
- Strong Nestle parent brand name helps the chocolate brand
- Excellent advertising and visibility of KitKat via TVCs, print ads & online marketing
- Good product distribution and availability through retail stores, ecommerce portals
- The brand frequently takes out new flavors white chocolate, orange, peanut butter
- KitKat chocolate is available in more than 100 countries
Above are the strengths in the SWOT Analysis of KitKat. The strengths of KitKat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
KitKat Weaknesses
- Food products have a limited shelf life which can be a challenge
- Cheaper imitations can hurt sales & brand reputation
These were the weaknesses in the KitKat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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KitKat Opportunities
- Untapped rural markets can be potential markets
- Leverage Nestle's successful brand to grow further
Above we covered the opportunities in KitKat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
KitKat Threats
- Other branded and local chocolate manufacturers
- Health conscious people who avoid having sweets
The threats in the SWOT Analysis of KitKat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the KitKat SWOT analysis.
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About KitKat
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| KitKat Overview | |
|---|---|
| Parent Company |
Nestle |
| Category |
Chocolate |
| Sector | |
| Tagline/ Slogan |
Have a break have a KitKat; Good Food Good Life |
| USP |
Chocolate covered wafer |
| KitKat STP | |
| Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
A chocolate to be had whenever one takes a break |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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