Nestle Kitkat SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 16732
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SWOT Analysis of Nestle Kitkat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kitkat

Parent Company

Nestle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Have a break have a Kitkat ;Good Food Good Life

USP

Chocolate covered wafer

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate to be had whenever one takes a break

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Competition

Competitors

1.Cadbury's Perk



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