Nestle Kitkat SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 20278
Advertisements

SWOT Analysis of Nestle Kitkat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kitkat

Parent Company

Nestle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Have a break have a Kitkat ;Good Food Good Life

USP

Chocolate covered wafer

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate to be had whenever one takes a break

SWOT Analysis

Strengths

1. Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Competition

Competitors

1.Cadbury's Perk


The table above concludes the Nestle Kitkat SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Nestle Kitkat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: