Leinenkugels SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1120
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SWOT Analysis of Leinenkugels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Leinenkugels

Parent Company

SABMiller

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Leinie’s- affectionately called for the people who love this beer

STP

Segment

Urban males and females who likes to party and getting together

Target Group

Urban upper middle class individuals

Positioning

Premium fine malted tasty beer

SWOT Analysis

Strengths

1. The cult following among the people
2. Beer made out of the fresh pure spring water of Chippewa Falls
3. Strong presence in northern America

4. SABMiller as the parent company ensures strong brand distribution

Weaknesses

1.Limited availability in limited geographical areas because of which though it has a strong cult following among the masses it can’t cater to all of them

2. Brand awareness of the country is lesser compared to market leaders

Opportunities

1. SABMiller’s strong distribution network can take it to the places
2. Increasing awareness about the brewery tours can increase the sales

3. More global penetration would increase business opportunities

Threats

1. Availability of fresh spring water to expand
2. Various laws and regulations makes it difficult to proliferate

Competition

Competitors

1. Fosters
2.Peroni
3.Carsberg

4. Heineken



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