Cascade SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1106
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SWOT Analysis of Cascade with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cascade

Parent Company

SABMiller

Category

Beverages

Sector

Foods and beverages

Tagline/ Slogan

Brew by Feel

USP

One of the Oldest brewery

STP

Segment

Party goers, college students seeking a beverage

Target Group

Urban upper middle class young individuals

Positioning

High quality premium beer

SWOT Analysis

Strengths

1. One of the oldest brewery in Australia
2. It has its own malting and producing malt
3. One of the most popular and highest selling light beer in Australia

4. High quality beverage with good availability

Weaknesses

1. The brand hasn't been able to establish itself in the global markets

2. Competition means the brand has lesser market share than global leaders

Opportunities

1. Covering very large segment with many type of beer
2. growing in home consumption of beer
3.growing market for spirit and wine

Threats

1. Increasing competition because imported brands.

2. Focus of people shifting towards wellbeing
3. Media attention on responsible drinking

Competition

Competitors

1. Carlton
2. Carlsberg
3. Hahn

4. Heineken



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