Deja Blue SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1314
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SWOT Analysis of Deja Blue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deja Blue

Parent Company

Dr. Peppers Snapple Group

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Turn your thirst upside down

USP

Curvy eye catchy bottle

STP

Segment

Packaged drinking water segment

Target Group

Middle class, upper middle class and high society classes

Positioning

An ultimate thirst quencher

SWOT Analysis

Strengths

1. Pricing is a competitive advantage for the brand
2. Despite having only regional distribution, the brand enjoys a good percent share of the water market

3. Eco friendly Label process and low plastic engineering

4. Strong brand backing of parent company increase reach

Weaknesses

1. Presence only in America and that also not in all states
2.Brand awareness is very less compared to leading brands

Opportunities

1. Attractive packaging with competitive pricing makes it a valuable product
2. With the strong distribution network it has built, has helped to increase the market share

3. Increase in global sales with increasing reach

Threats

1. Same product from large multinational like Pepsi and Coca-Cola in the same market has generated an immense competition
2.Small time regional packaged water bottle makers give a tough competition

Competition

Competitors

1. Aquafina
2. Dasani

3. Kinley


The table above concludes the Deja Blue SWOT analysis along with its marketing and brand parameters.

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