Various classes among the society especially liquor drinking consumers
Upper middle class individuals
A parent brand to the most of the best liquor brand in the world
1. A strong portfolio of brands 2. Strong sales and distribution network 3. Presence in 75 countries across 6 continents 4. SAB Miller also owns over 150 market-leading local brands
5. Excellent marketing and branding have made the brand top of the mind
6. Nearly 70,000 people form a part of the workforce
1.Have been unable to get a momentum in emerging markets 2.Intense competition means market growth is limited
1. Partnering the local breweries in particular countries can yield a bigger market share 2. Launching successful brands which have a strong following and brand equity in the newer markets
3. More advertising and sponsorship would increase brand recall
1. A strong competition from other brands 2. Laws and regulations on advertising and establishing the business 3. Slumping economy all over the world has been the greatest concern as disposable income of consumers in lowering
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