SABMiller SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7133
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SWOT Analysis of SABMiller with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SABMiller

Parent Company

SABMiller

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Making a difference through beer

USP

A heavy portfolio of liquor brands under its umbrella

Product Portfolio

Brands

1. Fosters                                          2. Haywards

3. Royal Challenge                           4. Knock Out

5. Grolsch                                         6. Miller Genuine Draft

7. Peroni Nastro Azzurro                 8. Pilsner Urquell

9. VB Victoria Bitter                        10. Blue Moon

11. Castle Lager                              12. Miller High Life

13. Strongbow                                 14. Henry Weinhard’s

15. Leinenkugel’s                             16. Velkopopovický

17. Bluetongue                                 18. Carlton

19. Cascade Beer

STP

Segment

Various classes among the society especially liquor drinking consumers

Target Group

Upper middle class individuals

Positioning

A parent brand to the most of the best liquor brand in the world

SWOT Analysis

Strengths

1. A strong portfolio of brands
2. Strong sales and distribution network
3. Presence in 75 countries across 6 continents
4. SAB Miller also owns over 150 market-leading local brands

5. Excellent marketing and branding have made the brand top of the mind

6. Nearly 70,000 people form a part of the workforce

Weaknesses

1.Have been unable to get a momentum in emerging markets
2.Intense competition means market growth is limited

Opportunities

1. Partnering the local breweries in particular countries can yield a bigger market share
2. Launching successful brands which have a strong following and brand equity in the newer markets

3. More advertising and sponsorship would increase brand recall

Threats

1. A strong competition from other brands
2. Laws and regulations on advertising and establishing the business
3. Slumping economy all over the world has been the greatest concern as disposable income of consumers in lowering

Competition

Competitors

1. Diageo

2. Carlsberg

3. UB Group

4. Heineken



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