Asahi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1599
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SWOT Analysis of Asahi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asahi

Parent Company

Asahi Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

A Beer For All Seasons

USP

Aims to satisfy its customers with highest levels of quality and integrity

STP

Segment

Beer for young professionals who are health conscious

Target Group

Urban upper middle class individuals

Positioning

A fairly standard lager style for the most part. Quite easy to drink, non-offensive

SWOT Analysis

Strengths

1. The aroma is malty with notes of rice. With these aromas is a very light citrus hop aroma
2. Unique packaging that customer could recall
3. Dry Beer Form for light heads
4. Global brand/pioneer of international strategy with tastes including “Richness”, “Refreshing” and “Smoothness”

5. Fully fermented lagers have been produced and marketed as safer for diabetics

Weaknesses

1. Rice form of beer not liked by many
2. Penetration in the market is low no easy availability

Opportunities

1. Low calorie beer has an increasing demand in metros
2. Spending power for such premium products amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

3. Increasing presence on competitors

Competition

Competitors

1.Peroni

2.Castle Lager

3.Corona


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