Chambord SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1223
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SWOT Analysis of Chambord with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chambord

Parent Company

Brown-Forman

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Liquer royale de France

USP

Modelled after a raspberry liqueur produced in the Loire Valley of France during the late 17th century

STP

Segment

Royal and gourmet drinkers and Drinkers who choose to experiment with rich flavours and heritage

Target Group

Urban upper middle class individuals

Positioning

For dignified and gourmet drinkers. Chambord uses a unique three-step process that unites natural ingredients to create a liqueur possessing an unprecedented level of high-quality ingredients, complexities, flavor and aroma

SWOT Analysis

Strengths

1. Chambord is a regal liqueur that is derived from the richest black raspberries and then concentrated into liqueur form
2. Chambord Liqueur possesses a rich heritage of being made from the finest fruits and is created through a classic process that is parallel in quality to the finest French cuisine and wine.
3. Bottle recognition & different dispensing instruments.

4. Excellent product quality and unique packaging

Weaknesses

1. Globally the brand recall is limited compared to market leaders
2. Premium brand & hence priced very high than its competitors.
3. Misuse of brand name for fake beverages.

Opportunities

1. New products can help Chambord to expand their business and diversity their customer base
2. Fair trade laws provide an opportunity to expand further

Threats

1. The availability of substitute products hurts Chambord’s ability to raise prices, because customers can easily switch to another product or service
2. Competitors increasing their market share in the U.S market.
3. In danger of becoming a reliable but tired & unexciting brand.

Competition

Competitors

1. L'or De Jean Martell
2. Louis XIII
3. Richard Hennessy


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