Old Monk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1422
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SWOT Analysis of Old Monk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Monk Rum

Parent Company

Mohan Meakin Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

very old vatted;

USP

Known for its high quality and unique blend of mixtures

STP

Segment

Hard drinking target group who wish a richness in the rum blend

Target Group

25-40 year olds who are adventurous and belong to the social set

Positioning

Price leadership brand for tough drinkers

SWOT Analysis

Strengths

1. Company operates in major cities of India and also provides inanity service
2. Unique packaging that customer could recall
3. Mohan Meakin Company is the largest service providers and using best technology available in the market

4. Large market share in all group of society

5. Strong customer and brand loyalty  and global presence of the brand

Weaknesses

1. Does not have market share in the under graduate segment
2. High cost for label and monitoring item

Opportunities

1. Through improvement and meeting customer problem promptly company can gain
2. Superiority in field of liquor market

3. Fast response of complaint and product development

Threats

1. Increase competition from MNC
2. Stricter laws for Drunk-driving cases

3. Company is facing its main threats from government rules and regulation

Competition

Competitors

1. SAB Miller

2. U B Group

3. COBRA


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