Archer Daniels Midland SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Archer Daniels Midland is one of the leading brands in the food & beverages sector. Archer Daniels Midland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Archer Daniels Midland:

Archer Daniels Midland Strengths

  1. Comprehensive global research-and-development network which includes state-of-the-art culinary center& equipment, advanced pilot plants and laboratories worldwide.
  2. Online services especially the e-ADM platformthat enables customers to cost effectively manage their business with automatic inventory monitoring and ordering, online payments, product and ingredient searches, logistics management and reporting.
  3. ADM Cocoa markets its products under the well-respected brands Ambrosia, De Zaan and Merckens, there are other brands known and respected around the globe within other product categories as well.
  4. Possesses significant barriers to entry that slows competitive threats and increases profits
  5. ADM Logistics is a leader in supply chain solutions with access to one of the most far-reaching transportation networks in the world.
  6. Robust financial performance over the years
  7. One of the companies that truly enjoys the benefits of the "farm" subsidies enabling it to obtain cornseeds, etc. at cheap rates
  8. A member of more than 200 business and trade associations.

Above are the strengths in the SWOT Analysis of Archer Daniels Midland. The strengths of Archer Daniels Midland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Archer Daniels Midland Weaknesses

  1. The business is exposed to volatility in commodity prices
  2. Higher energy and raw material prices are negatively impacting production costs in the ingredients industry.
  3. There is a reduced demand for products with synthetics in colors, flavor enhancers, preservatives, anti-oxidants and also artificial sweeteners. This will affect sales of some of ADM’s product offerings.

These were the weaknesses in the Archer Daniels Midland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Archer Daniels Midland Opportunities

  1. Investment in GrainCorpwill help grow their Agricultural Services and Oilseeds businesses by investing in key supply regions outside the United States
  2. New partnerships with Wilmar International will help strengthen ADM’s global marketing reach, while delivering a best-in-class service to the customers
  3. The health and wellness market offers opportunities, with a demand for natural and scientifically proven ingredients.
  4. There are also new opportunities in some categories, as suppliers look to develop cheaper alternatives to costly ingredients. For example, as cocoa prices continue to fluctuate, cheaper alternatives such as cocoa butter equivalents are becoming a popular alternative.

Above we covered the opportunities in Archer Daniels Midland SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Archer Daniels Midland Threats

  1. Fluctuations in prices of fuels and energy products can have adverse effects on the company’s production costs and profitability
  2. Markets within which it operates are highly competitive
  3. Vulnerable to development of new substitution products
  4. Use of GMOs is against the regulations of governments in certain countries so it faces a risk of losing markets in these nations

The threats in the SWOT Analysis of Archer Daniels Midland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Archer Daniels Midland SWOT analysis.

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About Archer Daniels Midland

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Archer Daniels Midland Overview
Parent Company

Archer Daniels Midland Company
Category

Food Processing& Commodities Trading
Sector

Food & Beverages
Tagline/ Slogan

Supermarket to the world; Resourceful by Nature
USP

ADM connects the harvest to the home
Archer Daniels Midland STP
Segmentation

Oilseed Processing, Corn Processing, Agricultural Services, Food,Feed Ingredient and Financial activities
Target Market

Manufacturers around the world  who use the food ingredients, animal feeds and feed ingredients, biofuels and other products produced by ADM
Positioning

Emphasizes the advantages of the company's close, one-on-one relationships with farmers combined with its expertise and global resources.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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