Associated British Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3993
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SWOT Analysis of Associated British Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Associated British Foods

Parent Company

Associated British Foods plc.

Category

Food Processing& Retailing

Sector

Food and Beverages

Tagline/ Slogan

A business for everyday

USP

Diverse mixture of products

STP

Segment

Business segments:Sugar, Agriculture, Grocery, Retail andIngredients

Target Group

Consumers of branded & private labeled  food and beverages,

Clothing buyers individuals in high streets of Europe

Positioning

Delivering quality products and services that are central to people’s lives

SWOT Analysis

Strengths

1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty
2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers
3. Geographic Diversification
4. Leading Market Player

5.Wide Business Operations

Weaknesses

1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies.
2.Heavy Investments on Allied Bakeries
3.Limited Liquidity Position

Opportunities

1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues
2.Recognizability of the company’s brands facilitates entering new markets
3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services

4.Global Enzyme Market

5. Strong Growth Prospects in Biofuels Production

6. Investments for Future Growth

Threats

1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases
2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies

3. Financial Crisis and Changing Consumer Demand

4. Cut in European Union’s Sugar Production

5. Increased Consolidation

Competition

Competitors

1.Nestlé

2.Südzucker
3.Tesco



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