Associated British Foods SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 4483
SWOT Analysis of Associated British Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Associated British Foods
Associated British Foods plc.
Food Processing& Retailing
Food and Beverages
A business for everyday
Diverse mixture of products
Business segments:Sugar, Agriculture, Grocery, Retail andIngredients
Consumers of branded & private labeled food and beverages,
Clothing buyers individuals in high streets of Europe
Delivering quality products and services that are central to people’s lives
1. The popularity of brands the company comprises contributes to the formation of the high customer loyalty 2. The company is owned by the Weston family that makes Associated British Foods plc. a family business with strong traditions, which help the company shape a specific corporate culture developing loyalty of both the personnel and customers 3. Geographic Diversification 4. Leading Market Player
5.Wide Business Operations
1.Problem of the implementation of common standards and norms arises due to lack of national culture in diverse geographies. 2.Heavy Investments on Allied Bakeries 3.Limited Liquidity Position
1. Entry in new markets can help enlarge its market share in global terms and increase consistently its sale rates and revenues 2.Recognizability of the company’s brands facilitates entering new markets 3.The steady enlargement of brands, through mergers and acquisitions, contributes to the diversification of products and services
4.Global Enzyme Market
5. Strong Growth Prospects in Biofuels Production
6. Investments for Future Growth
1.The global food market tends to suffer from the galloping food prices which deteriorate the marketing performance of the company in developing countries where the buying power of customers decreases 2.Faces a threat of the growing competition since the extension of its international markets confronts the company to other large multinational companies
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