Bunge Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2312

SWOT Analysis of Bunge Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunge Limited

Parent Company

Bunge Limited


Food Processing& Grain Trading


Food and Beverages

Tagline/ Slogan

From farm to your table


Decentralized & Integrated Approach



Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Target Group

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products


To improve the global agribusiness and food chain

SWOT Analysis


1. High quality of engineering competence and processing technology
2. Presence of high brand equity with its strong, well-known brands
3. Active presence in the developing and the advanced markets

4.Diversified Geographical Presence

5. Strong Research and Development Capabilities witha strong workforce of over 30,000
6. Local in house transportation lines


1.Huge Dependence on Agribusiness means fluctuating operations

2. The brand has its presence primarily limited to the American market


1.Emerging markets and expansion abroad in Asia, Africa & Australia
2.Rapid economic growth in China and India has boosted edible oil demand
3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets

4. Strong Growth Prospects in Biofuels Production


1.Rise in Raw Material Prices affects overall operations
2.Fluctuating economic scenarios and foreign currencies
3.Highly Competitive Environment



1. Archer Daniels Midland

2. Cargill Incorporated

3. Louis Dreyfus Holding BV

4. Tyson Foods


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