Bunge Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2446
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SWOT Analysis of Bunge Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunge Limited

Parent Company

Bunge Limited

Category

Food Processing& Grain Trading

Sector

Food and Beverages

Tagline/ Slogan

From farm to your table

USP

Decentralized & Integrated Approach

STP

Segment

Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers

Target Group

Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products

Positioning

To improve the global agribusiness and food chain

SWOT Analysis

Strengths

1. High quality of engineering competence and processing technology
2. Presence of high brand equity with its strong, well-known brands
3. Active presence in the developing and the advanced markets

4.Diversified Geographical Presence

5. Strong Research and Development Capabilities witha strong workforce of over 30,000
6. Local in house transportation lines

Weaknesses

1.Huge Dependence on Agribusiness means fluctuating operations

2. The brand has its presence primarily limited to the American market

Opportunities

1.Emerging markets and expansion abroad in Asia, Africa & Australia
2.Rapid economic growth in China and India has boosted edible oil demand
3.Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets

4. Strong Growth Prospects in Biofuels Production

Threats

1.Rise in Raw Material Prices affects overall operations
2.Fluctuating economic scenarios and foreign currencies
3.Highly Competitive Environment

Competition

Competitors

1. Archer Daniels Midland

2. Cargill Incorporated

3. Louis Dreyfus Holding BV

4. Tyson Foods



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