Bunge Limited SWOT Analysis
Bunge Limited is one of the leading brands in the food & beverages sector. Bunge Limited SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bunge Limited:
Quick Glance:
Bunge Limited Strengths
- High quality of engineering competence and processing technology
- Presence of high brand equity with its strong, well-known brands
- Active presence in the developing and the advanced markets
- Diversified Geographical Presence
- Strong Research and Development Capabilities witha strong workforce of over 30,000
- Local in house transportation lines
Above are the strengths in the SWOT Analysis of Bunge Limited. The strengths of Bunge Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bunge Limited Weaknesses
- Huge Dependence on Agribusiness means fluctuating operations
- The brand has its presence primarily limited to the American market
These were the weaknesses in the Bunge Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bunge Limited Opportunities
- Emerging markets and expansion abroad in Asia, Africa & Australia
- Rapid economic growth in China and India has boosted edible oil demand
- Strategic Acquisition and Agreements; for example Bunge acquired Climate Change Capital Ltd (CCC) in February 2012 to expand its expertise in the field of renewable energy consultation and asset management, and gain further access to emerging markets
- Strong Growth Prospects in Biofuels Production
Above we covered the opportunities in Bunge Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bunge Limited Threats
- Rise in Raw Material Prices affects overall operations
- Fluctuating economic scenarios and foreign currencies
- Highly Competitive Environment
The threats in the SWOT Analysis of Bunge Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bunge Limited SWOT analysis.
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About Bunge Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bunge Limited Overview | |
|---|---|
| Parent Company |
Bunge Limited |
| Category |
Food Processing& Grain Trading |
| Sector | |
| Tagline/ Slogan |
From farm to your table |
| USP |
Decentralized & Integrated Approach |
| Bunge Limited STP | |
| Segmentation |
Agribusiness, Sugar &Bioenergy, Food & ingredients, Fertilizers |
| Target Market |
Industries in agribusiness, food processing businesses and also middle class individuals seeking the final food products |
| Positioning |
To improve the global agribusiness and food chain |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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