Tyson Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5112
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SWOT Analysis of Tyson Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tyson Foods

Parent Company

Tyson Foods Inc.

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Have you had your Tyson today?; It’s what your family deserves

USP

Diverse group of supply partners

STP

Segment

Business involves distribution and marketing ofPoultry, Animal meat(beef, pork)and Prepared foods and related allied products

Target Group

Retail grocers, Broad line food service distributors , National fast food outlets and Full service restaurant chains

Positioning

Offering products that are second to none in food safety, quality, and variety

SWOT Analysis

Strengths

1. The company is one of the largest producers of meat and beef in the world

2. It has a strong presence across USA

3. Over 115,000 employees form a formidable workforce

4. The company has over 300 facilities spread across US and abroad

5. It has associated with brands like McDonalds, KFC, TacoBell etc

Weaknesses

1. The brand has limited presence outside USA and Intense competition means limited market share

2. Allegations of environmental issues and animals has hurt the brand image

Opportunities

1. More branding and visibility to enhance efforts made

2. Global tie-ups to increase global reach

3. Acquiring smaller firms to further strengthen its position

Threats

1. Changing customer preferences

2. Objection from organisations which promote vegetarian food

3. Economic fluctuations and falling prices can affect operations.

Competition

Competitors

1. BRF-Brasil Foods
2.Cargill, Incorporated

3. Pilgrim's Corp.


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