Molson Coors SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2935
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SWOT Analysis of Molson Coors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Molson Coors

Parent Company

Molson Coors Brewing

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Brewed with Pure Rocky Mountain Spring Water

USP

This extra dry brew imparts a subtle impression of hops with no residual bitterness

STP

Segment

An easy-drinking beer of superior character

Target Group

Beer for young professionals who like beer as part of dining experience

Positioning

A fairly standard lager style for the most part. Quite easy to drink, non-offensive

SWOT Analysis

Strengths

1. Molson Coors has won numerous international brewing awards.
2. Unique packaging that customer could recall
3. Beer Form for light beer lovers
4. Brewed using top-quality ingredients, including proprietary yeast and a touch of roasted caramel malt to establish a distinct, malty, sweet, clean-tasting lager that is golden in color

5. Fully fermented lagers have been produced and marketed as safer for diabetics

Weaknesses

1. More variants prevalent in the light beer segment, hence caters to only a small segment
2. Penetration in the market is low no easy availability

Opportunities

1. Low calorie beer has an increasing demand in metros
2. Spending power amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

3. Changing preferences of customers

Competition

Competitors

1.Peroni

2.Castle Lager

3.Corona


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